News
When Skate Meets Football: Thrasher x Argentina World Cup Capsule
Skate meets football in the most unexpected way. The Thrasher x Argentina capsule reimagines the iconic 94 jersey through a skate lens, blending heritage, culture, and streetwear into a collection that connects two worlds effortlessly.
Streetwear Meets the Fairway
Student Golf is redefining how the game looks and feels. Blending streetwear influence with classic golf roots, the brand brings a fresh, laid-back energy to the course-where style, creativity, and self-expression come first. Built for a new generation of players, Student Golf is all about breaking the mold, keeping things fun, and making golf something you actually want to be part of.
A New Perspective on Performance Apparel
Performance apparel is no longer just for the gym, it's a lifestyle. Discover how modern designs blend technical innovation with everyday style, offering versatile pieces built to move with you and elevate how you feel, wherever the day takes you.
Florence Marine X: Built for the Elements, Designed to Perform
Florence Marine X is built for life in the elements. Founded by elite pro surfer John John Florence, the brand delivers utilitarian performance gear designed for modern sport conditions - where wind, water, and movement are constant. From sun-protective layers to durable surf-ready essentials, every piece is stripped back, purpose-driven, and tested in real-world conditions. Florence Marine X is gear that performs when it counts, made for those who live and train outdoors every day.
Notice the Reckless: Gear for the Journey, Made by Women
Woodbird: A New Flavour at Pacific Boarder
Brixton x Goodyear: An Iconic Collaboration
When heritage meets modern style, something special happens. The Brixton x Goodyear collaboration blends timeless workwear design with legendary motorsport DNA, creating a collection that feels built, not just worn. Rooted in craftsmanship, speed, and authenticity, this iconic release brings garage culture to the streets and beyond. Now available at Pacific Boarder, it's a must-have drop for those who appreciate classic style with real history behind it.
Vans Skate Era is Back
A skate essential, reinforced for modern performance. The Vans Skate Era blends classic style with upgraded durability and Wafflecup construction and it's now available at Pacific Boarder
Spring Surfing in BC: Warmer Weather, Still Cold Water
Rider Spotlight: A Whistler Deep Dive with Gillian Andrewshenko
Whistler rider Gillian Andrewshenko shares her favourite laps, gear must-haves, and insider tips for making the most of big-mountain days. From her go-to March pow missions to her dialed gear setup featuring Mountain Hardwear, Arc'teryx, Vans, Union, and more, Gill brings years of Sea-to-Sky experience into one fast, fun, and insightful read. Whether you're chasing pow, carving cord, or lapping hits, her advice will have you riding smarter.
Pacific Boarder Team Crushes the Vans Snow Days Digital Shop Challenge
The Vans Snow Days Digital Shop Challenge was a massive success, highlighting the dedication of our athletes—RyPow, Gillian Andrewshekno, and Adriana Bartkova. Celebrate the core shop connection and check out the incredible, pro-tested footage on our social channels!
The Lineup is Live: Volcom 2026 Outerwear Drops with Pro-Tested Collections
The Volcom 2026 Outerwear Collection is here, built for riders who demand durability and function to maximize their time on snow. Featuring pro models from backcountry legends like Bryan Iguchi (3L Gore-Tex) and park innovators like Marcus Kleveland, plus the highly sought-after gender-neutral DLM line. With proprietary Zip-Tech and Youth Grow Tech, this collection covers all price points and performance needs for the season ahead.
Winter Update
Step On into the Future - Burton's Revolutionary System Expands!
Tired of fumbling with straps? The Burton Step On system is back and better than ever! Explore the new Highshot and Waverange boots, featuring advanced BOA fit systems, and pair them with the legendary Cartel X EST and Lexa EST bindings. Experience the ultimate fusion of convenience and pro-level control this season.
